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New Arrivals

New Arrivals

Hemingway Boardshorts

$52.00

Neon Marlin T-Shirt

$34.00

Fifty - Fifty T-Shirt

$34.00

I'd Rather Be Offshore T-Shirt

$34.00

Allison Crest T-Shirt

$34.00

White Marlin Headline T-Shirt

$34.00

Ballyhoo T-Shirt

$34.00

Allison Crest Hood

$68.00

Neon Marlin Hood

$68.00

Fifty-Fifty Hood

$68.00

Extreme Boat Docking Hat

$30.00

White Marlin Open 2026 T-Shirt

$32.00
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Kurtz

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Kurtz

Regular price $28.00

Sale price $28.00 Regular price

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Black / Charcoal

Black / Charcoal

Red / White

Red / White

Royal Blue / White

Royal Blue / White

Adjustable 6 panel mesh back with snapback closure Precurved bill Twill Poly Mesh Amazing fit...

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Born To Fish T-Shirt

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Born To Fish T-Shirt

Regular price $15.00

Sale price $15.00 Regular price ~~$34.00~~

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Black

Black

Oil Blue Heather

Oil Blue Heather

Royal

Royal

Sulphur

Sulphur

Pure Lure Born To Fish T-Shirt Premium Bi-blend fabric: 50% Cotton / 50% Polyester Super Soft...

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Tuna Bonez Crew

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Tuna Bonez Crew

Regular price $50.00

Sale price $50.00 Regular price

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Charcoal Heather

Charcoal Heather

Heather Grey

Heather Grey

INDIGO

INDIGO

Ultra-soft cotton/polyester blend fleece. 80% cotton / 20% polyester blend Split stitch double needle sewing...

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Willy

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Willy

Regular price $30.00

Sale price $30.00 Regular price

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Black / Grey

Black / Grey

Khaki / White

Khaki / White

Light Navy / Grey

Light Navy / Grey

Relaxed casual structured fit Precurved bill Water resistant & breathable nylon / poly SKU MAHTAWIL...

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Sluggo Lo-Pro

Sluggo Lo-Pro

Regular price $20.00

Sale price $20.00 Regular price

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Black / Tan

Black / Tan

Columbia Blue / Tan

Columbia Blue / Tan

Navy / Tan

Navy / Tan

Pink / White

Pink / White

Royal Blue / Charcoal

Royal Blue / Charcoal

This garment-washed low-profile snapback with an unstructured crown is all about comfort and fit. An unstructured...

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Gwin Beanie

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Gwin Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Heather Grey

Heather Grey

SKU MH20BGWI

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Frenchy

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Frenchy

Regular price $30.00

Sale price $30.00 Regular price ~~$56.00~~

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Navy

Navy

Off White

Off White

Sky

Sky

Surf Spray

Surf Spray

All Sales Final on Discounted Items Timeless styling for when its time to relax. Short...

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Nor Easter

Nor Easter

Regular price $65.00

Sale price $65.00 Regular price

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Camo

Camo

Forest Green

Forest Green

Navy

Navy

Black

Black

Built for foul weather. 100% Nylon Hooded Jacket 330D Waterproof coating Elastic cuffs, underarm grommets...

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Chaser Hood

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Chaser Hood

Regular price $68.00

Sale price $68.00 Regular price

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Heather Grey

Heather Grey

Lavender

Lavender

For the love of boats! The Chaser Hoodie is here. 10 oz (330 gm) 52%...

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Big C Beanie

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Big C Beanie

Regular price $10.00

Sale price $10.00 Regular price ~~$28.00~~

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Black

Black

Copper

Copper

Denim

Denim

Navy

Navy

SKU MH21BBIG

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Lily Women's Fleece Hoodie

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Lily Women's Fleece Hoodie

Regular price $68.00

Sale price $68.00 Regular price

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Ivory

Ivory

Light Blue

Light Blue

The crowd favorite Lily Marlin design is now on premium pigment dyed fleece.SKU W609ALIL

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Marli Performance Sun Shirt

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Marli Performance Sun Shirt

Regular price $54.00

Sale price $54.00 Regular price

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Pearl

Pearl

White

White

The PURE LURE sun shirt offers a generous cut to maximize comfort both on and...

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Pure Lure Brand House
12808 Harbor Rd
Ocean City Maryland 21842

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